The next big step

Fitness Style Motivation

Make every beat count with this all-new heart rate and fitness wristband packed with next-generation workout features, guided breathing sessions and more.

This incredibly slim, swim-proof wristband has a removable tracker that fits into bands, bangles or pendants—so you can track activity, exercise and sleep in style.

Special Edition: Gold Series

Drama is in the details with new Gold Series for Blaze and Alta. Plated in 22k gold, these special edition trackers and accessories outshine the ordinary.

Shop Blaze Shop Alta

New heart rate experiences to love.

Discover new ways to improve your routine and yourself with these revolutionary new features, powered by PurePulse technology and available exclusively from Charge 2.

Shop Charge 2

Guided Breathing Sessions

Find moments of calm with personalized guided breathing sessions that are based on your heart rate.

Cardio Fitness Level

Get a better understanding of your cardio fitness level and see how you can improve over time.

Start an Adventure in the Fitbit app.

Embark on a virtual experience through exciting destinations, where you’ll find new landmarks & discover breathtaking views.

Trek Across Yosemite National Park

Designer Collections, made for Fitbit.

Bring fashion’s best to your favorite trackers with exclusive accessories from top designers.

Explore All

Accessories in nylon, metal & more.

With new accessory bands for Blaze and Alta, you’ll find the perfect look for work days, holidays and every day in between.

View Collections

Big feature additions for Blaze.

Upgrade includes Reminders to Move, new clock faces and expanded notifications like Facebook updates—all right on your wrist.

See What’s New

Shop all this and more in the Fitbit Store.

Go To Store